10 Toxic Words & Phrases Checklist for Elena Vit, Relationship Coach

From a basic Word doc to a fully designed, fillable checklist that guides couples toward healthier communication.

About the Client

Elena Vit is a relationship coach who empowers individuals to build deeper connections by improving how they communicate. Through one-on-one coaching and educational resources, she helps clients recognize patterns that block intimacy and trust—then replaces them with conscious, compassionate strategies.

Challenge & Scope

Elena needed a lead magnet that not only educated her audience but also motivated them to book a free consultation. The resource had to be visually engaging, actionable, and easy to digest—ideal for nurturing leads through her email funnel and social media outreach.

The scope involved:

🧠 Create a checklist format that highlights harmful phrases and their healthier alternatives
🎯 Use clear typography and visual cues to enhance readability and retention
❤️ Design a warm, professional layout that reflects Elena’s coaching style and branding
📥 Deliver a fillable, print-ready and mobile-friendly PDF for maximum usability and conversion

What I Received

The client sent over a Word doc and an Excel sheet with 10 common phrases that often lead to conflict in relationships, along with some healthier ways to say them. She also shared a few Instagram posts and a simple brand palette to give me an idea of her style. The content was solid and meaningful, but it needed a clearer structure and stronger visuals to really connect with her audience and feel like a polished lead magnet.

My Approach

I started by going through everything she shared to understand the message she wanted to communicate. From there, I created a clear structure that made the content easy to follow without feeling too text-heavy. I designed everything in Canva, keeping the look soft and approachable to match her brand. I added visual elements like icons and light color accents to make the pages feel more engaging. The goal was to turn her content into something clear, helpful, and easy for her audience to actually use.

Before vs After

Before, the content existed only as plain text with no visual structure or design. After, it became a fully designed, client-ready lead magnet that was not only visually aligned with Elena’s brand but also practical and conversion-focused. The final checklist was easy to read, mobile-friendly, and provided a smooth entry point into her coaching funnel.

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Viewing: Before

The Outcome

The checklist became one of Elena’s most effective lead magnets shared through her website, email list, and Instagram. It positioned her as an expert in practical relationship tools while providing instant value to her audience. It also increased conversion rates for her free consultation offer.

Great job. Good experience. Looking forward to our work together.

Elena Vit

Relationship and Marriage Expert