10 Toxic Words & Phrases Checklist for Elena Vit

Helping a Relationship Coach Promote Healthier Communication Through Their Lead Magnet

About the Client

Elena Vit is a relationship coach who empowers individuals to build deeper connections by improving how they communicate. Through one-on-one coaching and educational resources, she helps clients recognize patterns that block intimacy and trust—then replaces them with conscious, compassionate strategies.

Challenge & Scope

Elena needed a lead magnet that not only educated her audience but also motivated them to book a free consultation. The resource had to be visually engaging, actionable, and easy to digest—ideal for nurturing leads through her email funnel and social media outreach.

The scope involved:

  • 🧠 Create a checklist format that highlights harmful phrases and their healthier alternatives

  • 🎯 Use clear typography and visual cues to enhance readability and retention

  • ❤️ Design a warm, professional layout that reflects Elena’s coaching style and branding

  • 📥 Deliver a fillable, print-ready and mobile-friendly PDF for maximum usability and conversion

The Outcome

The checklist became one of Elena’s most effective lead magnets shared through her website, email list, and Instagram. It positioned her as an expert in practical relationship tools while providing instant value to her audience. It also increased conversion rates for her free consultation offer.

Great job. Good experience. Looking forward to our work together.

Elena Vit
Relationship and Marriage Expert