Pitch Deck Design for Upside Education

Showcasing a Tutoring Startup’s Mission to Redefine Learning in Zurich

About the Client

Upside Education is a Zurich-based tutoring startup that offers personalized academic support for students across a variety of subjects. Their mission is to make education more accessible, results-driven, and human-centered—bridging the gap between students’ needs and long-term academic success.

Challenge & Scope

The client needed a pitch deck aligned with their existing brand to present their unique approach to investors, partners, and school administrators. The goal was to stand out in a competitive educational landscape while maintaining visual consistency with their web design and brand identity.

The scope involved:

  • 🧭 Transform raw slide content into a compelling visual narrative

  • 🎨 Design a modern, brand-aligned deck using Upside’s typography, colors, and web assets

  • 🧩 Showcase service structure, value proposition, market positioning, and team credentials

  • 🖼️ Provide two visual design directions per slide to help the client choose the best fit

The Outcome

The final pitch deck gave Upside Education a polished, investor-ready presentation tailored to different audiences from funding pitches to onboarding partners.

Abigail implemented a pitch deck based on our newly developed brand. She did good work and I enjoyed working with her. She has great communication skills and asks the right questions. Delivery was well within the agreed timeline.

Christian Buechi
CEO of Upside Education