Presentation Design
Corporate Sales Deck Redesign for Swiss Pet Solution’s B2B Outreach
Redesigned a sales deck for Swiss Pet Solution, transforming presentation into a clean, B2B-ready tool for their sales team.
Swiss Pet Solution (a business unit of Granovit AG) needed a compelling sales deck to present their product range and manufacturing services to global wholesalers and distributors. My role was to elevate the content and build a visually polished, sales-ready deck aligned with their Swiss branding.
Swiss Pet Solution had solid content, but the presentation wasn’t visually structured and the copy needed improvement for an English-speaking audience. It lacked a structured layout, and much of the copy felt awkward or unclear due to literal translation from Swiss German.
The scope involved:
To kick things off, the team shared an internal PowerPoint draft with all the core content laid out, plus a branded template they’d used before. It wasn’t quite presentation-ready, but it gave me a solid sense of how they’d been structuring things internally.
They also had a product catalog already in use, which had a more polished visual feel. I used that as a reference point for the overall design direction—pulling from its layout style, color usage, and tone. Since there wasn’t a formal brand guide, I did a bit of digging on their website and social media to get a better feel for how they show up visually and communicate as a brand.
It wasn’t just about cleaning up the slides, it was about making the content actually work for a real audience. Most of the original text had been translated from Swiss German, and while the ideas were great, the messaging felt stiff and a little off in English. I restructured the flow, smoothed out the language, and made sure everything felt cohesive and professional.
They already had a well-designed catalog in place, so I used that as the visual foundation, carrying over its tone, spacing, and color rhythm into the slides. From there, I restructured the content into a clearer, more story-driven flow that would resonate better with a B2B audience.
Here’s how I tackled it:
When I first opened the deck, I could see they had everything they needed—the content was there, the messaging made sense, and their product breakdowns were clear. But the way it was presented felt heavy and hard to follow. It just needed structure, clarity, and a stronger visual direction to really land in a sales conversation. My goal was to clean it up, make it feel more cohesive, and turn it into something their team would feel proud to present.
The original structure worked, so I didn’t change much there. The product categories and Swiss messaging were already clear—they just needed to be framed better.
Most of the content was translated from Swiss German, and while the ideas were strong, the language often felt stiff or too formal. I rewrote it to sound more natural and confident for an international sales audience. I also aligned the visuals with their existing catalog for consistency.
The visuals needed the most attention. The client had sent over a batch of stock images, but many didn’t quite match what each slide was trying to communicate. I swapped in more fitting photos—some from their collection, some I sourced myself. Most of their original images featured pets with brown or warm-toned fur, so I leaned into that and used warm, earthy tones throughout the deck.
They also had clashing brand colors (Granovit’s green and Swiss Pet’s blue) which made the slides feel a bit disjointed. I leaned fully into Swiss Pet Solution’s branding for a cleaner, more unified look.
Thank you again for your great work! You helped us a lot to get back to a clean presentation.
The project is now at Sales and then we will do the finishing touches internally.
Redesigned a sales deck for Swiss Pet Solution, transforming presentation into a clean, B2B-ready tool for their sales team.
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