Presentation Design
Corporate Sales Deck Redesign for Swiss Pet Solution’s B2B Outreach
Redesigned a sales deck for Swiss Pet Solution, transforming presentation into a clean, B2B-ready tool for their sales team.
Innolitics needed a fast-turnaround keynote deck that simplified complex technical content into a clear, audience-ready presentation. With a tight deadline and a high-profile stage, the goal was to deliver clarity, impact, and brand alignment—fast.
With just 12 hours on the clock, the goal was to deliver a fully polished presentation for a keynote at the Radiological Society of North America (RSNA) conference last December 2024. The client needed a deck that clearly communicated complex ideas and left a lasting impression on a technical audience.
The scope involves:
To get started, Innolitics’ CEO sent over a 10-page PDF packed with his talking points, along with a PowerPoint template they’d used in the past. I also did some digging—reviewing their website, social media, and brand presence to better understand their visual style and tone.
This was one of those projects where speed and clarity had to work hand in hand. I had just 12 hours to take a dense, technical draft and turn it into a stage-ready keynote for one of the biggest radiology conferences in the world.
I started by reviewing Innolitics’ branding, past materials, and website to match the tone and visual identity. Then I built a 27-slide keynote that distilled complex concepts into something sharp, engaging, and easy to followwithout losing any of the technical depth.
Here’s how I tackled it:
When Innolitics reached out, they shared two things: a 10-page text document with technical talking points, and a deck they’d used in the past. The content was solid but the presentation didn’t reflect the professionalism of their brand or the clarity needed for a keynote at a major conference like RSNA.
The reference slides were heavy, text-based, and lacked the structure or visual interest to hold a live audience’s attention. My goal was to take what was already there and turn it into something clearer, more intentional, and visually engaging for the stage.
The content was well thought out. The section flow, technical insights, and core talking points were strong, so I kept those intact.
The original deck was packed with dense text and long blocks that were hard to absorb in a live setting. I focused on breaking that content into more digestible pieces, applying visual hierarchy, and designing layouts that gave each point space to land.
While I used some reference ideas from the previous deck, I rebuilt every slide layout from scratch to better suit a keynote environment. I designed with scale in mind, making sure slides would still make sense even from the back of a large conference hall. Instead of relying on paragraph-style slides, I leaned into visuals: diagrams, bold text blocks, and strong white space to make the presentation easier to follow.
Wow! Abigail’s designs were rockstar awesome :).
She was also independent and got shit done. Highly recommend her and will use her services again.
Redesigned a sales deck for Swiss Pet Solution, transforming presentation into a clean, B2B-ready tool for their sales team.
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Have questions or ready to start your next project? I’d love to hear from you!
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